Mamamia makes Nissan branded content series

Bloggers from the women’s lifestyle website Mamamia have created a branded content video series for Nissan. The videos, which are embedded on the the portal’s Most Clickable Women Awards page, are sponsored by the car company.

The series of four ‘reality road tests’ feature Mamamia bloggers who take different models from Nissan’s range for a test drive to show off the car’s selling points as they go about their daily business.

A spokesman for Mamamia said the ads, featured on the ‘Nissan’ tab of the awards website, are the first in a new wave of branded content being developed for the women’s site in an attempt to offer more engaging advertising to readers.

Mamamia’s Most Clickable Women Awards features around 50 of Australia’s up and coming online female talent who are profiled for their work in areas from e-commerce to social activism. Readers will be able to vote for their favourite nominees from July 29 to August 2. A winner will be rewarded with $10,000 worth of seed capital to invest in business, charity or blogging.

“It’s essentially about profiling women that are doing really well and making waves in the online space,” a spokesman for Mamamia said.

Regular Mamamia contributor ‘Phoodie’ is one of the Clickable Women nominees for her blog of the same name. She features in one of the Nissan videos driving a Nissan Pulsar around town as she goes from place to place to buy, taste and document food.

In another one of the videos, comedian and host of Nova’s national drive time show and Mamamia blogger Meshel Laurie drives a Nissan Dualis along the waterfront of her beachside suburb to show off the panoramic glass roof and demonstrates the rear-view camera.

Megan Reynolds

Issue 21This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit for a preview of the app or click below to download.


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