Mamamia launches e-commerce platform,

Women’s platform Mamamia is relaunching its local e-commerce venture, Mamamia Shopping.

The new platform, created in partnership with Australian e-commerce provider, will offer discounts on products including fashion, technology and groceries to Mamamia’s audience.

The new website gives Mamamia’s audience the chance to buy their favourite brands

It comes four years after Mamamia first launched its shopping platform. The publisher also previously ventured into e-commerce on its global platform Flo + Frank, which later was re-badged as Spring St. But following the rebrand, Flo + Frank’s e-commerce platform disappeared.

Jason Lavigne, co-founder and CEO of Mamamia said the partnership perfectly complemented the platform’s content.

“Mamamia is already the go-to content destination for A/B demographic millennial women in Australia,” Lavigne said.

“This partnership means that we will now also be able to offer our loyal audience fantastic savings on the brands they love, on our platform every day of the year, perfectly complementing the content they’re already engaging with.

“We’re delighted to be partnering with Australia’s leading independent ecommerce company in Catch Group, and this partnership successfully brings together the industry leading skills of two companies that are leaders in their respective fields.”

Nati Harpaz, CEO of added the partnership would allow Mamamia’s audience to access deals on their favourite products.

“Many of Catch Group’s customers are time poor women who benefit from the convenience of online shopping and also being able to enjoy steep savings on the best brands,” Harpaz added.

Mamamia’s local venture into e-commerce comes seven months after co-founder Mia Freedman revealed the publisher’s refreshed branding.

UPDATE: This story was amended at 11:42am to reflect the fact Mamamia has previously attempted a local e-commerce venture.


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