Mamamia launches e-commerce platform, mamamiashopping.com.au
Women’s platform Mamamia is relaunching its local e-commerce venture, Mamamia Shopping.
The new platform, created in partnership with Australian e-commerce provider catch.com.au, will offer discounts on products including fashion, technology and groceries to Mamamia’s audience.
It comes four years after Mamamia first launched its shopping platform. The publisher also previously ventured into e-commerce on its global platform Flo + Frank, which later was re-badged as Spring St. But following the rebrand, Flo + Frank’s e-commerce platform disappeared.
Jason Lavigne, co-founder and CEO of Mamamia said the partnership perfectly complemented the platform’s content.
“Mamamia is already the go-to content destination for A/B demographic millennial women in Australia,” Lavigne said.
“This partnership means that we will now also be able to offer our loyal audience fantastic savings on the brands they love, on our platform every day of the year, perfectly complementing the content they’re already engaging with.
“We’re delighted to be partnering with Australia’s leading independent ecommerce company in Catch Group, and this partnership successfully brings together the industry leading skills of two companies that are leaders in their respective fields.”
Nati Harpaz, CEO of catch.com.au added the partnership would allow Mamamia’s audience to access deals on their favourite products.
“Many of Catch Group’s customers are time poor women who benefit from the convenience of online shopping and also being able to enjoy steep savings on the best brands,” Harpaz added.
Mamamia’s local venture into e-commerce comes seven months after co-founder Mia Freedman revealed the publisher’s refreshed branding.
UPDATE: This story was amended at 11:42am to reflect the fact Mamamia has previously attempted a local e-commerce venture.
Not the first time they have launched an ecommerce site: https://www.mamamia.com.au/mamamia-shopping-open-post/
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Thanks for that, Not. We’ve amended the copy.
Good Luck with that Mia. Ecommerce is a very, very crowded and competitive market that even companies whose core competency is retail are finding difficult. What will I get from this shopping platform (a white-label version of Catch of the Day) that I can’t/don’t get from the hundreds of others out there…? Numerous other publishers globally have tried their hand at ecommerce — not sure any have actually succeeded in any sort of meaningful way.
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This is catch.com.au with a Mamamia theme.
Just change the URLs
https://www.catch.com.au/brand/furla/
https://www.mamamiashopping.com.au/brand/furla/
https://www.catch.com.au/shop/beauty-products/event/luxury-beauty-bonanza-1/
https://www.mamamiashopping.com.au/shop/beauty-products/event/luxury-beauty-bonanza-1/
Why would you even pretend this is an ecommerce offering when it is a branded storefront for what catch already offer. From what I can see from my limited clicking, the pricing is exactly the same too.
What a shambles.
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@Spin, it is indeed all about Spin. Now Mamamia can tell potential buyers/investors that they’re “doing” ecommerce. As a white label version of Catch Of the Day, I fail to see what their point of difference is?
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It really IS just Catch; nearly all the resources are coming from catch.com.au, Catch ishosting it, it’s on Catch’s SAN certificate, and Catch even owns the domain name.
https://toolbar.netcraft.com/site_report?url=https%3A%2F%2Fwww.mamamiashopping.com.au
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