Westpac takes a new approach to reflect unpredictable life events

Westpac has taken a new approach to its brand with a campaign that takes the highs and lows of life and puts them into fantastical settings, with a brighter colour palette, animation, flying cars, and a different tone of voice.

Reflecting the unpredictable and eventful nature of life, the campaign from DDB Sydney, also marks the evolution of Westpac’s ‘Help’ platform by delivering the message, ‘that’s why we help’.

Westpac’s 2018 campaign set reflecting classic Australian moments launched the concept of ‘Help’ into its brand. Since then, the brand has studied challenging moments in life, such as loss of a loved one, divorce, and continuing a family legacies in its advertising, linked to Westpac services.