Mamamia Upfront: travel, fitness and wellness top of mind for 2024

September 5, 2023 11:09

This is part of Mumbrella’s coverage of the 2024 upfront season. Click here to see other articles in the series.

Mamamia is planning a major push into travel and fitness content, headlined by a new fitness app and a curated travel content ecosystem.

Co-founder Mia Freedman and various podcast hosts delivered the 2024 content slate at Mamamia’s Sydney Upfront on Tuesday morning, showcasing new offerings and partnerships.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Madison 6 Sep 23

It’ll be great to see how they evolve out hosts for these. E.g Leigh Campbell has incredible credibility but her cohosts on ‘You Beauty’ podcasts don’t, and don’t add the market value, or even listening value. Good to see them moving beyond Mia Freedman who isn’t relevant for women under 40.

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