Man dressed as mermaid encourages people to drink Chatime tea any way they like
Chatime has launched its new campaign ‘Enjoy it’ which features people drinking the tea in any costume and place they like.
Created by The Sphere agency the four 20-second TVC’s include a man dressed as a mermaid, a girl sitting on a pink flamingo playing ping pong, a woman dressed in fruits taking her inflatable dinosaur for a walk, and a man in a stripy yellow bathing suit sitting in an inflatable pool with a baby goat.
The commercials promote Chatime’s gingerbread and white chocolate milky or frozen drink, peach, mango, lychee and pomegranate tea flavours.
‘Enjoy it any way you like it’ campaign uses the tagline ‘Chatime, shaking Tea Up’ at the end of the spots.
Chatime general manager, Carlos Antonius, said in a statement: “Our philosophy is built around the idea of shaking tea up. Everything we do is with an adventurous spirit – these videos speak to that sense of fun and daring. After all, Chatime is not your average iced tea.”
Michael Abdel, founder and executive creative director of The Sphere Agency, said: “The great thing about working with Chatime is they truly understand their audience and aren’t afraid to embrace their audience’s love for things that are a little bit different.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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