Man leading Kogan’s war with Harvey Norman launches new agency Click PR

Click PRThe PR man who helped fuel Kogan’s PR-grabbing battle with Harvey Norman has launched his own public relations agency, with the online retailer among his first clients.

Vuki Vujasinovic’s agency is called Click PR.  

Vuki VujasinovicVujasinovic first had Kogan as a client when he worked at PPR before becoming communications manager at Kogan technologies in May this year.

Click PR has two other launch clients – furniture company Milan Direct and delivery company Estore logisitics.

The agency’s focus will be on digital communications. Vujasinovic said: “Having spent time in agency and in house roles, I have a great grasp of both worlds and have what it takes to provide the same service to others as I have for Kogan. I look forward to meeting with prospective clients and discussing how they can benefit from a highly targeted, fast acting PR program in the online world.  We acknowledge that traditional media outlets are an important communication channel, but also understand the need for a strong online focus to truly capture the attention of customers.”

klickThe launch puts Click PR raises the potential of market confusion with fellow Sydney PR agency Klick Communications, which also puts an emphasis on its digital offering.

However, Vujasinovic told Mumbrella that he did not see a significant issue, as he had been careful to avoid the word “communications” in the name of his agency.

Vujasinovic’s work has seen Kogan land a series of blows on rival Harvey Norman as it seeks to position the brand a a cheap online alternative. Last week, the battle featured on the Gruen Transfer.

Endorsing the launch, Ruslan Kogan said: “Click PR has helped us land some tremendous coverage in Australian and International media, as well as help us build a huge online community through Facebook, Twitter, and blogs.

“Click PR has also been instrumental in securing coverage for Kogan in the mainstream press. We saw this most recently with our huge hits against the big name brands in the national media.”

Klick’s digital ventures have included bringing in video blogger Scotty Iseri to work with the agency.

Klick boss Kim McKay told Mumbrella: “When we launched two years ago, we knew the demand was coming and we were ready. An agency launch like this goes with the territory, it’s a name that really says what we do and demonstrates an online focus. While it’s not ideal I do wish them all the best, it’s a great industry to be in.”


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