Man of Many joins the News/Media Alliance and WAN-INFRA
Man of Many has officially joined WAN-INFRA and the News/Media Alliance.
The announcement:
Man of Many, Australia’s largest men’s lifestyle publication, today announced it has joined the News/Media Alliance and the World Association of News Publishers (WAN-IFRA). The publisher has also been selected for the APAC Newsroom AI Catalyst, an accelerator program run by WAN-IFRA and supported by OpenAI, designed to help newsrooms strategically integrate artificial intelligence.
These concurrent initiatives signal a defining moment for the digital publisher, reinforcing its commitment to the highest standards of journalistic integrity while actively shaping the future of media through technological innovation. The move solidifies Man of Many’s position as a new model for publishing: a digital-native brand that pairs the credibility of traditional media institutions with a forward-thinking approach to content creation and audience engagement.
“This is a landmark moment for Man of Many, representing a natural evolution of our founding mission to deliver content of the highest quality and integrity,” said Scott Purcell, co-founder of Man of Many. “Joining the News/Media Alliance and WAN-IFRA validates the rigorous standards our team has upheld for over a decade. Simultaneously, our participation in the Newsroom AI Catalyst program ensures we remain at the forefront of innovation, responsibly exploring how new technologies can empower our journalists and create a more engaging experience for our readers. For us, this isn’t about choosing between tradition and technology; it’s about strategically combining the best of both to build a resilient and responsible future for digital media.”
Membership in the News/Media Alliance and WAN-IFRA places Man of Many among the world’s most respected news organisations. These alliances advocate for press freedom, support quality journalism, and provide a global network for publishers committed to ethical and sustainable media practices.
The Newsroom AI Catalyst is an accelerator that equips newsroom stakeholders with the knowledge and tools to drive strategic AI initiatives. Man of Many’s participation will focus on leveraging AI to enhance administrative workflows, unlock new creative potential, and augment the work of its award-winning team of journalists, editors, and producers.
“Our approach to AI is strategic and principles-led, underpinned by our strict Responsible AI Usage Policy and our membership in the 100% Human Initiative,” said Purcell. “We believe this commitment to human-led journalism is crucial, particularly as the industry grapples with proposals like the Australian Productivity Commission’s inquiry into relaxing copyright laws for AI training. The notion that the ‘benefits of large language models… outweigh those issues’ is an untenable position. It ignores the economic reality that multi-billion-dollar technologies are being built on content taken for free. Paying for content is what incentivises the original reporting and creativity that AI models depend on. To do otherwise is to legitimise widespread theft that erodes the very foundation of our industry.”
“Our core promise to our audience and partners is to deliver a premium, trustworthy, and engaging product,” said Frank Arthur, co-founder of Man of Many. “These initiatives directly enhance that promise. Our alliance memberships provide an additional layer of trust and brand safety for advertisers, while our work with AI will allow us to deliver deeper insights and more innovative content to our readers. We are investing in a future where quality journalism is strengthened and amplified by technology.”
Source: Man of Many
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topics
Frank Arthur
Man of Many
News/Media Alliance
Scott Purcell
WAN-IFRA
World Association of News Publishers
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