F.Y.I.

Mango Melbourne names Rebecca Ahern as MD

RebeccaMango Melbourne has promoted group business director, head of Consumer PR Rebecca Ahern as MD as Elly Hewitt steps down from the position after five years.

DDB Group Melbourne managing director Dave Brown said in a statement: ”As Elly awaits the birth of her second child we wish her the very best as she steps into the next chapter and thank her for her hard work, intellect and commitment to Mango Melbourne and Mango Australia. She has been an outstanding leader and friend.”

Hewitt is stepping down to concentrate on her family.

“We also want to congratulate Bec on a very worthy appointment as she has been instrumental in the incremental growth of Mango Melbourne over the past two years. Bec was a key business leader during Elly’s first maternity leave and is one of the best practitioners I have had the pleasure of working with. I would like to thank both Bec and Elly for ensuring a seamless transition,” Brown said.

Ahern joined Mango as an account director in October 2011 before being made a senior account director in November 2013. She was then promoted to her most recent role in April this year.

Incoming Mango Melbourne managing director, Rebecca Ahern said in a statement: ”I am truly delighted to be leading such a strong, inspiring and talented team. Elly has handed over an outstanding business and I look forward to continuing the upward trajectory.

“Traditional public relations has witnessed a significant shift in the past few years with integration being more important than ever. I look forward to working with Dave, Darren and the broader DDB Melbourne Group as well as Fern Canning and the Mango Sydney team. It’s an exciting time to be stepping into this new role,” Ahern concludes.

On her departure, Elly Hewitt said in a statement: “This was, without question, one of the hardest decisions of my life. Mango Melbourne was my first baby in many ways. When Andrew Little offered me the job in 2010 the success that came surprised us both. We took risks, we laughed a lot, cried a little and the passionate desire to do things differently paid off.

“We grew the business significantly in both size and revenue, ran large, complex national accounts and really went out hard on social and digital when competitors were just dipping their toe in. I am proud and honoured to have led such a brilliant team and hand over the reigns to an outstanding modern business leader in Bec,” Hewitt said.

Ahern officially commences as Mango Melbourne MD effective January 1.

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