Mango Sydney appoints Edelman’s Fern Canning as MD to replace Claire Salvetti



Mango Sydney has appointed Edelman’s Fern Canning as managing director to replace Claire Salvetti who joined One Green Bean at the end of February.

Canning joins the agency after two years as general manager of consumer marketing at Edelman. Prior to that she spent seven years as an associate director at UK agency Ketchum.

DDB Group Australia CEO Andrew Little said in a statement: “We are delighted to welcome someone of Fern’s experience and PR acumen to Mango and the DDB Group. She has an impressive list of consumer brands within her portfolio and as Mango continues to push the barriers within the consumer, experiential and digital space, Fern’s vision will ensure that Mango continues to lead this space.”

Canning has also directed a team for Mercedes Benz UK and worked with Audi UK for seven years, managing lifestyle communications, sports sponsorships, premium brand partnerships and their CSR commitments.

Commenting on her appointment, Canning said: “I am delighted to have the opportunity to lead such an impressive agency as Mango and harness the immense scale for integrated communications working within DDB Group. Mango continues to be the agency to watch, not just within the PR space but the broader industry. The talent and skill they have on board, as well as the enviable client list and award-winning projects, makes me truly excited about the future.”

The appointment coincides with Ben Greenslade and Melanie Jack being promoted to group account director roles. Greenslade currently heads up the sponsorship team while Jack heads up the PR team across tourism, entertainment and lifestyle brands.

“Fern is inheriting a highly talented team, including an impressive senior lineup that will be assisting her drive the business forward. In line with this and to support the ongoing growth of Mango Sydney, I am delighted to also announce that Ben Greenslade and Melanie Jack will be stepping up into group account director roles,” said Little.

Jack and Greenslade step into their new roles immediately with Canning commencing her role from June 20.


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