Manufacturers union subverts ‘This is our story’ mining ads

The Australian Manufacturing Workers Union has launched a guerilla marketing offensive that mocks the mining industry’s ‘This is our story’ campaign. Chaser co-founder Charles Firth is behind the campaign.

The campaign introduces the line ‘This is the real story’ – and subverts the pro-mining campaign by running voiceovers over the top of its commercials.

The videos are running on the campaign website, This is the real story, which features a section where the user can find out how many mining jobs there are available in any given area.

Firth was behind the an ad that attacked climate change deniers in July, and a campaign for trade union CFMEU that introduced the ‘Fair Go For Billionaires’ anti-mining campaign in August 2010.


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