Marcel and Rio Tinto bring $20 notes to life to support the Royal Flying Doctor Service

Marcel Sydney and Rio Tinto have created an augmented reality experience for the Royal Flying Doctor Service (RFDS).

Users of the browser-based AR platform will be able to bring Reverend John Flynn, founder of the RFDS, to life by scanning his image on the Australian $20 note with their phones.

The animated version of Flynn will tell the story of the RFDS, and ask that people donate $20 to the cause.

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