Mardi Gras hires Holler as digital creative consultants
Sydney Gay & Lesbian Mardi Gras has hired Holler as digital creative consultants.
The announcement:
Sydney-based digital agency, Holler, has been hired as Digital Creative Consultants by SGLMG to assist in developing revenue opportunities and wider engagement for the Mardi Gras brand.
Merran Morton, Holler’s General Manager, said of this new partnership for Holler: “We’re delighted to be working alongside such an iconic Australian brand and be given such a high level remit to solve business problems at their root cause.”
The partnership formed following the success of Holler’s recent project, ‘The Rainbow Code’.Acting as a digital petition for equality, The Rainbow Code was crafted in response to the DIY Rainbow Crossing Movement that emerged in Sydney following the 35th Sydney Gay & Lesbian Mardi Gras.
Holler has been tasked with increasing international understanding of SGLMG, as well as identifying and developing new commercial opportunities to ensure long-term sustainability for the not-for-profit organization.
Mike Hill, Holler’s Co-CEO, explains his view of the opportunity ahead: “Mardi Gras have an incredible brand locally and internationally. The exciting part of this engagement for me is Holler’s remit to focus on solving core business challenges, not just creative campaigns.”
James Rongen-Hall, Mardi Gras’ Festival Producer and Senior Marketing Manager added: “As a fellow creative organisation, Holler have an innate understanding of our values and our aspirations for Mardi Gras. We’re genuinely excited to be working together to develop Mardi Gras to it’s full potential as a global beacon of LGBTQI pride, and I have no doubt that Holler’s expertise will be a huge asset for our organisation well into the future.”
Source: Holler media release
