Marie Claire UK’s head of fashion affiliate to unravel e-commerce at Mumbrella Publish

June 26, 2019 10:06

Marie Claire UK’s head of fashion affiliate at the Marie Claire Edit, Emily Ferguson, will present a detailed session on merging e-commerce and publishing at Mumbrella’s Publish conference on September 19.

Ferguson, who was previously the e-commerce business development manager at The Telegraph, will reveal how to integrate e-commerce into a publishing strategy, and explain how to lead a successful e-commerce site to build more audience data, engage readers, drive e-commerce revenue and maintain editorial tone of voice.

Ferguson will fly in from London to present at Mumbrella Publish

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Chris Janz Dominic Counhan Emily Ferguson Janice Williams Marie Claire Marie Claire Edit mumbrella publish NewsMediaWorks Peter Miller Simon Davies Simon-Kucher & Partners