Mark Buckman takes control of all Telstra’s marketing
Telstra has centralised all of its marketing functions in a restructure which gives even greater influence to new chief marketing officer Mark Buckman.
The announcement came as part of a wider move by Telstra aimed at sharpening the company’s customer focus.
The moves means that marketing staff in the Telstra Enterprise & Government, Telstra Business, Telstra Consumer & Country Wide units will now report in to Buckman.
In a briefing to staff, Buckman said: “I’m excited as we transition from being the largest marketer in Australia to become the best marketer in Australia. In marketing terms, the opportunity doesn’t get much better than this.”
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Good luck with the transition Mr Buckman, you’ve got a lot of work to do.
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A lucky position in that the general quality of Telstra marketing can only improve from its current position.
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Good move, many there didn’t know their arse from their url-bow and Buckman will fix that quick stix.
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He has his work cut out for him
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Absolutely the right man for the challenge. Congratulations, Mark. Telstra are very very lucky to have you.
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Now all Mark needs to do is to appoint an agency in Portland, San Francisco or Amsterdam.
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A hard job but if anyone can do it I think Buckman is the person to do it. Who gives a rats where the agency he selects is from – judge the work and results not the location.
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