Dr Mumbo

Mark learns the sorry bloggers PR dance

A new PR-blogger dance is emerging within the Australian communications scene. It’s a ballet with three movements.  

The latest performer of the dance is Mark Communications.

In the first part, an over enthusiastic PR sends an irrelevant press release to a blogger. In this case, the press release is about Hollywood Fashion Tape, aka tit tape. The recipient is Benn Glazier, who runs Euro RSCG’s digital operation, along with his royaltech blog

In the second movement, the blogger angrily calls out the agency for its “PR fail”.

And in the third, the PR – in this case Mark’s new digital director Sean O’Byrne – offers a humble apology.

It’s a dance Dr Mumbo expects to see performed many more times in the coming months.


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