Mark Philippoussis gets technical in Google Pixel’s Australian Open campaign
Aussie tennis legend Mark Philippoussis is the star of a new campaign showcasing the new, useful Google Pixel features.
The TVC, which sees The Scud use Google’s technology to source a shirt seen in one of his old tennis videos, is part of the tech giant’s ‘Courtside Magic’ campaign at the Australian Open 2025, which launched over the weekend.
The 360 partnership, which includes the TVCs, as well as out-of-home, social, and on site activations, marks the second year of Google’s partnership with Tennis Australia, and is a collaboration between Google, Nine, JCDecaux, oOh! Media, EssenceMediacom, 72andSunny, and Sense Group.
The campaign integrates technology and creativity with the impressive Google Pixel Studio – an immersive, two-storey activation on site that will “help fans get the perfect group shot” by using Pixel’s AI camera features, like Best Take, up close.
Google Pixel has created a “cross-channel experience, optimised for modern AO fans who balance live and non-live content across Social, TV, BVOD and OOH”. In addition to new contextual creative, Google Pixel will launch a social campaign with “innovative player and creator-led content that captures the raw emotion and excitement of the tournament”.
Emma Dodd, head of devices and services marketing, Google AUNZ, said: “The AO is such an iconic, cultural moment in Australia, so this year we’ve built our campaign to follow the fans across their journey of the AO. By doing so, we’re able to add some magic to their experience on TV, in the streets, at the precinct, and on their phones.”
Dan Collier-Hill, local brand partnerships lead at EssenceMediacom, explains: “Building on the success of last year’s breakthrough idea around BTS social content, we’re really excited to evolve it and bring together global talent, local influencers, and broadcast to elevate how fans not only make, but experience, moments of magic throughout the tournament.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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I’m amazed that he can buy the same shirt 30 years later
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I’m amazed that he can buy the same shirt 30 years later
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