Mark Ritson to present at National Radio Conference

Marketing professor Mark Ritson will tackle radio’s place amongst the new digital players at the National Radio Conference in October.


Ritson said: “It’s become the norm to suggest that “traditional” marketing approaches don’t work and the new approach to content/purpose/inbound/digital/storytelling has disrupted everything. I look forward to presenting an alternative view.”

Ritson has worked globally on brand strategy, positioning, sales and marketing alignment. For 13 years he served as in-house professor for LVMH, working with senior executives from brands like Louis Vuitton, Dom Perignon, Fendi, Tag Heuer, Dior and Hennessy.

Other clients have included Baxter, Loewe, McKinsey, PepsiCo, Subaru, Eli Lilly, Donna Karan, Johnson & Johnson, De Beers, Sephora, Benefit, Amgen, Ericsson, Jurlique, Cloudy Bay and WD40.

Ritson has written a weekly column on the topic in the UK for Marketing Week for more than a decade and is also a columnist for The Australian.

Joan Warner, chief executive officer of Commercial Radio Australia said: “Mark is a global leader in marketing and we’re thrilled he’s presenting at this year’s conference.”

The National Radio Conference will be held at the Melbourne Exhibition and Convention Centre on Friday, October 7.


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