Mark Watkin to lead BWM Melbourne after departure of Carl Ratcliff

Mark Watkin

Watkin: Whybins to BWM

BWM has appointed former Whybins staffer Mark Watkin as MD of its Melbourne operation after Carl Ratcliff decided to return to Sydney after 18 months in the role.

During his two years as MD of Whybin\TBWA Melbourne, Watkin was credited with helping deliver significant growth.Prior to that he spent nearly seven years as head of client services with GPY&R Melbourne.

Paul Williams, CEO of BWM, said: “We are looking forward to the breadth of knowledge and leadership experience that Mark will bring to BWM in Melbourne. He has a strong track record in developing agency / client relationships and delivering award-winning client campaigns.

Watkin said, “BWM has always been an entrepreneurial company and it’s something I’ve admired. I’m looking forward to joining and working with the agency team in a new chapter and building on the solid work to date.”



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