Marketer Lynton Pipkorn makes an early exit from The Apprentice

Lynton PipkornFormer Interbrand staffer Lynton Pipkorn was eliminated from Nine’s The Apprentice last night, ironically on an advertising task.  

In a challenge set in Ogilvy & Mather’s Sydney offices and judged by managing partner Mike Daniels and ECD Bruce Matchett , the teams were asked to create the branding for a new cereal.

Based on his industry experience, Melbourne-based Pipkorn volunteered to be task leader for the men’s team, who came up with a pink elephant as the face fo the cereal. But the women’s team – who opted for a Zebra – narrowly won. The challenge also featured the North Sydney studios of audio house Song Zu.

Pikorn was also ticked off by Apprentice boss Mark Bouris for forgetting the judges’ names. And after a boardroom confrontation, Bouris chose to fire him, labelling him Machiavellian for his choice of who he brought back into the room for the eviction.

Pipkorn told Mumbrella: “It was a bit tough to take. To be called Machiavellian was a little bit harsh, and a bit puzzling.”

He said that he was also disappointed that the broadcast had concentrated on him forgetting the names rather than the presentation. He said: “They focused on the fact that we did not dance around with silly hats like the girls did.”

However, despite his firing, Pipkorn will feature again towards the end of the series when some of the ousted contestants return.

He said: ‘I’ve got no regrets about doing it although I had thought the series would be more like the UK version where they were interested in one’s abilities. I’ve got a career and I did not want to cause conflict and shout people down which is not my style. Bouris seems to like the battlers and kept them in.”

Pipkorn labelled contestant Carmen – saved from eviction in the first week – as  “rubbish”.

Pikorn is currently working with website My Property Partner and consulting with Urban Media.


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