Marketer Lynton Pipkorn makes an early exit from The Apprentice

Lynton PipkornFormer Interbrand staffer Lynton Pipkorn was eliminated from Nine’s The Apprentice last night, ironically on an advertising task.  

In a challenge set in Ogilvy & Mather’s Sydney offices and judged by managing partner Mike Daniels and ECD Bruce Matchett , the teams were asked to create the branding for a new cereal.

Based on his industry experience, Melbourne-based Pipkorn volunteered to be task leader for the men’s team, who came up with a pink elephant as the face fo the cereal. But the women’s team – who opted for a Zebra – narrowly won. The challenge also featured the North Sydney studios of audio house Song Zu.

Pikorn was also ticked off by Apprentice boss Mark Bouris for forgetting the judges’ names. And after a boardroom confrontation, Bouris chose to fire him, labelling him Machiavellian for his choice of who he brought back into the room for the eviction.

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