Marketers concerned about generative AI’s effect on SEO
The rapid advancement of generative AI is making waves in the media and communications industry, and marketers are now worried about its impact on the future of SEO.
76% of APAC industry leaders professionals predict it will disrupt or render SEO obsolete, according to a new study by Media Collateral in partnership with the State of Digital Publishing (SODP).
Only 8% of respondents believe SEO will not be impacted by Generative AI, while 16% remain uncertain about the future.
Interesting insights in this article, especially regarding the evolving landscape of SEO in the face of Generative AI. Traditional methods are being challenged, and businesses need to adapt to avoid being left behind. Continuing with the same strategies will no longer yield the same results as AI-powered businesses rapidly advance. At Optidan AI, we view this as an exciting evolution rather than a disruption. We’re helping online retail clients drastically reduce the time required to enhance search performance.
Our clients are already experiencing a transformation where content workflows that once took months or even years are now completed in just minutes. This acceleration is a testament to the power and efficiency of generative AI, enabling them to stay competitive in a fast-paced environment.
When we speak to businesses, they quickly get the benefits and how it can save them time, resource, cost and get them measurable results.
The key takeaway is clear: standing still is not an option—those leveraging AI will set the pace.