Why marketers shouldn’t twerk
Brands – there’s no need to bounce your booty to be noticed in the online world, argues Boom Natives’ Charlie Leahy.
As shock, horror and sheer wonderment grip the globe thanks to the rapid and seemingly over-night transformation of Miley Cyrus from pop princess to nymphomaniac nutcase, you have to ask yourself has the world gone twerk crazy?
You only have to check out the Instagram profiles of people such as the American musician DIPLO to see how twerking is having, what could be described as, a renaissance.
Hell, even Clive Palmer and Kyle Sandilands have got in on the act. Beware, this clip could offend:
I don’t know whether or not you are aware of the English playwright William Stillspeare, who in or around 1603, wrote a wonderful play called “Everything’s Alright, as Long as it Finishes Alright.
The play was a huge flop; not because it was badly written, but for two reasons unrelated to the brilliant main body of the work. The title failed to grab its potential audience’s attention, and it was let down by the static nature of the author’s family name. Once both of these problems were corrected, the success of the man, the play and all previous and subsequent works surged.
I myself invented an arse shaking attention grabber which I named “Twerping” it went nowhere, but once someone came along and tweaked the twerp, it started twerking …. er working; anyway it caught on.
It is not how well a thing ends or how well you may Twerk, we must all strive to get beyond Twerking, to be determined to shake something else and to create a sensation, but whatever you do, don’t sit on your laurels. Get dynamic and shake that spear, shake your end well.
keeping with the Miley Cyrus analogy, you can ride the cheap wave of attention but get dumped by the person you really want to like you in the long run. It’s the classic fight between eyeballs and loyalty,,,if you’re cheap you may only need the eyeballs. Many of us are better off with high value loyalty.
The concept behind this are absolutely solid