Twitter’s IPO: what we know so far

David GlaneAcademic David Glance, from the University of Western Australia, looks at the upcoming Twitter IPO and prospects for advertising revenue in the future. 

In a tweet that could represent US$110 million for every one of its 135 characters, Twitter last week announced that it would be following fellow social network providers Facebook and LinkedIn in becoming a publicly listed company.

Taking advantage of a change in federal regulations, Twitter has been able to keep its initial filing secret, leaving commentators the task of guessing details of company earnings, where it is going to file, what it is planning to do with the money it raises, and even which stock exchange it will list on. Here is what we think we know so far:

Where it will list

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