Marketers spring into action as Julia Gillard takes control

Marketers and the media swung into action this morning with a series of topical ads as the unexpected change of Prime Minister took place.

Kevin Rudd Jetstar newcastle Mumbrella

First off the mark was Jetstar, with an ad online and in this evening’s edition of mX featuring ousted Kevin Rudd with the question “Taking a break?” and offering flights to Newcastle.  

Meanwhile, Brisbane digital agency Memery went into overdrive on behalf of weight loss client The Diet Plate after the breaking news wiped out its PR plans.

The company had paid for Dr Ian Campbell, medical adviser to the British version of The Biggest Loser  to come to Australia with plans to speak on programmes including Nine’s Mornings with Kerri-Anne Kennerley to the ABC’s 7.30 Report. Most of those appearances have now been cancelled.

IJulia Gillard Diet Platenstead, Memery has created a series of topical search ads so when users Google Kevin Rudd, Julia Gillard or others.

They include:

Targeting Kevin Rudd:

The Diet Plate

Lose weight while

eating humble pie

Targeting Julia Gillard:

The Diet Plate

Portion control

for women in control


The Diet Plate

Just devoured a PM?

Have a light dinner

Targeting Malcolm Turnbull:

The Diet Plate

Revenge isn’t the best

dish served cold

Targeting Tony Abbott:

The Diet Plate

Microwave safe. In case

of global warming

Targeting Bob Brown:

The Diet Plate

When you want to eat

more than greens

In his blog, Memery’s Matt Granfield said: “They’d been hoping for a slow news week. You could blow up the Sydney Harbour Bridge today and noone would notice.  Rather than moan about how we were going to get buried, we thought we’d run some ads taking advantage of the situation.”

And The Sphere Agency has prepared a new print ad for Nando’s which will run in News Ltd papers tomorrow:

Nando's Julia Gillard


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