Marketers will want shopping on Instagram’s Reels for Christmas
Alpha Digital media manager Sofie Spelta explores how Instagram has grown beyond mere photo sharing and into a world of online shopping.
Social commerce is expanding. Instagram has over one billion active monthly users and very soon, creators and brands will be able to make posts shoppable on Reels. Already available now on IGTV, this feature means that for the 80% of users that follow a brand on Instagram, a couple of clicks will be all that’s required to buy products featured in videos.
This is extremely powerful, especially in a visual medium like Instagram. And with restrictions on in-store shopping throughout much of the world this holiday season, you can presume the folks at Instagram are trying to get Reels shopping live asap.
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