The Marketing Academy announces leaders to attend Scholarship Programme
Not for profit organisation, The Marketing Academy Australia has selected 30 emerging leaders across brands, media owners and agencies to attend its 2017 Scholarship Programme.
The announcement:
Following a rigorous 3 stage selection process that included more than 300 nominations, 96 ‘pitches’ and 64 face to face interviews, The Marketing Academy Australia has unveiled the 30 emerging leaders from client side brands, media owners and agencies selected to attend its 2017 Scholarship Programme.
Speaking of the selection process Academy Founder and CEO Sherilyn Shackell said ‘I’m truly delighted by the first rate talent in Australia and grateful to all the business leaders who nominated their people for the programme. The final selection this year was extremely hard as the volume and calibre hit a three year high. I’m just sorry we only have 30 places because in all honesty we could easily have taken twice that number.’
For the 2017 Scholarship Programme The Marketing Academy has redefined the 4Ps of marketing creating 4 core learning modules. The Academy’s 4Ps are: Personal development – be an extraordinary human being; People development – be an inspirational leader; Professional development – be an exceptional marketer; and Purpose – be a change maker.
The coveted programme, sponsored in 2017 by Commonwealth Bank, Google, News Corp Australia, Microsoft and PwC, includes one-to-one mentoring sessions with Australia’s most experienced industry leaders. This year the line-up of 50 Mentors includes: Therese Kallie, Communications Director Nestle; Mark Reinke, Group Executive Marketing Suncorp; Stephanie Tully CMO Qantas Loyalty; Leigh Terry, APAC CEO IPG; Jaimes Leggett, CEO M&C Saatchi; Mark Lollback, CEO GroupM; Russel Howcroft Chief Creative Officer PwC and Terry Savage, Chairman Cannes Lions.
In addition to mentoring sessions the Scholars are each assigned an Executive Coach, take part in 3 immersive residential ‘Boot Camps’ packed with inspirational speakers and attend 4 Scholarship Lectures, each hosted by recognized subject matter experts. The Academy’s 2017 Lecture Series is sponsored by MediaCom, Clemenger BBDO, Sydney Opera House and Macquarie University.
The Marketing Academy Australia 60 Alumni who attended the programme in the last two years include: Jane Merrick, General Manager IAG; Ian Edwards, Managing Director MEC; Mick McKeown, Brand Director Carlton United Breweries; Paul Connell, Homecare Director Unilever; Jo McAlister, Marketing Director NBCUniversal; Jay Sellick, Head of Strategy Sportsbet; Michael Kay, Group Director UM and Sergio Brodsky, Strategy Director Starcom. The Alumni describe the experience as ‘life changing’, ‘transformational’ and ‘priceless’.
Source: The Marketing Academy
topics
Commonwealth Bank
Google
Microsoft
News Corp Australia
PWC
Scholarship Programme
The marketing academy
