Marketing and media chiefs from Mondelez, Ebay, Big W and Reckitt Benckiser added to the Mumbrella Retail Marketing Summit program

Mondelez’s head of media and the marketing chiefs of Ebay, Big W and Reckitt Benckiser have been added to the program for Mumbrella’s Retail Marketing Summit.

One newly-announced session will see the founder of one of Australia’s biggest analytics firms Quantium, Tony Davis, hosting a panel looking at how marketers and retailers can use their data to drive better returns from digital to in-store.

That panel will include Ebay’s senior director of marketing and retail innovation and ADMA chair, Steve Brennen; Big W marketing director Ali Jones, who has previously been a chief marketer at leading UK retailers Marks & Spencer, Debenhams and Arcadia Group; and Reckitt Benckiser marketing director, Paolo Zotti who has previously worked in the FMCG giant’s European operations.

Davis, Brennen, Jones, Zotti