Marketing company Warc launch $10,000 prize

Marketing company Warc have launched a $10,000  prize for innovation in communications following on from previous prizes the Warc Prize for Ideas and Evidence and the Warc Prize for Asian Strategy.

The announcement:

Warc launches $10,000 Prize for Innovation

Warc, the global marketing intelligence service, is offering a $10,000 cash prize for the world’s best case study of innovation in communications (full details at www.warc.com/prize).

The Warc Prize for Innovation 2012 is free to enter and open to entries involving any country, communications discipline, product category and size of budget.

Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence at the Coca-Cola Company, will chair a distinguished international panel of senior brand owner and agency executives who will award the Prize in the spring of 2012.

Mildenhall said:  “Successful brands today have to create ideas so contagious that they cannot be controlled. Innovation has a key role to play in this process, and I’m excited to be leading this global hunt for the best example of communications innovation.”

Entrants are free to define communications innovation in any way they want, but they must provide evidence of the market knowledge, strategy, proven performance and sustainable new learning demonstrated by their approach. The deadline for entries is January 31, 2012.

The Prize follows on the success of the previous Warc Prize for Ideas and Evidence in 2010 and the first ever Warc Prize for Asian Strategy earlier this year. These competitions have added to Warc’s huge bank of more than 6,000 evidence-based case studies which span all the major industries, territories, campaign objectives, audiences and media channels.

Carlos Grande, Editor of Warc, said: “At a time of global economic uncertainty, we wanted to invest in finding and celebrating the people who create genuine success through innovation in communications. We therefore decided to create a Prize with innovation at its core and no cost or category barriers that could prevent anyone from entering worldwide.

“In addition to providing $10,000 for the overall Prize winner, Warc will also be publishing all the Prize entries on warc.com, adding to the industry’s single biggest source of rigorous communications case studies.”

For further detail on the Prize criteria and entry process, visit www.warc.com/prize.

For free Prize-related content, including the latest information on the Prize judges or any deadline updates, follow Warc via @WarcEditors on Twitter and the discussions on the Warc LinkedIn Group.

Source: Warc press release


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