Marketing consultancy Venntifact opens Brisbane office led by PwC alumnus

Marketing consultancy Venntifact has opened its first Brisbane office, with former PwC Melbourne lead for digital intelligence, James Wawne, at the helm.

Wawne has been running his UK-based agency, Smartcog, for eight years, and will relocate to Brisbane for the role, with several more key hires expected to be announced over the coming months.

Warne previously was based in the UK running his own agency

“Venntifact is going from strength to strength and I’m excited to be leading the Brisbane expansion,” said Wawne.

“The city boasts an emergent marketing and tech scene, evidenced by the recent launch of Salesforce’s Brisbane office. Along with our local clients and partners, we hope to train and advise the next generation of CMOs and data-driven marketing talent.”

Venntifact co-founder and executive director of digital strategy, Damon Etherington, added that Wawne’s experience running a business overseas makes him perfect not just for the Brisbane-based role, but to spearhead future international expansion.

“We’re thrilled to have James on board leading our business in Brisbane. James has a wealth of international experience leading enterprise transformations, which makes him perfectly placed to lead Venntifact Brisbane and our international expansion plans,” Etherington said.

This is just the latest hire Venntifact has nabbed from top consultancies. Recently, Deloitte Digital’s Jakub Drhlik joined as director of consulting. Karin Kalda also jumped across from Digitas Australia.

“To be successful in today’s market, brands need to find ways to create meaningful connections with customers, which requires an understanding of data, targeting and technology systems,” said Etherington.

“But the most important skill is the ability to weave these all together, which can be an incredibly challenging task. We’re excited to help more Brisbane-based brands take back control of their data.”

Venntifact launched early last year and is now a team of 30, working for clients like Westpac, Virgin Australia, Network 10, Flight Centre, KFC, and Xero.


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