Marketing, CX and innovation bosses from IAG, Mastercard, Citi, HCF, Perpetual and UBank to speak at Mumbrella’s Finance Marketing Summit
Marketing and customer experience chiefs from IAG, Citibank, HCF, Mastercard, Perpetual, UBank and PayPal join the speaker line-up at Mumbrella’s Finance Marketing Summit to be held in Sydney next month.
A keynote panel discussion on how to create connected consumers will feature IAG’s general manager of marketing and customer experience, Jane Merrick; Citi’s head of global experience team – digital, marketing, CX and analytics, Tanya Smith; and HCF’s chief marketing officer, Jenny Williams.
The future of mobile commerce will also be addressed, including what goes into launching new mobile commerce initiatives, how to effectively market new mobile products, and building trust and payments innovation. Speakers will include Mastercard Labs vice president, Martin Collings; PayPal marketing director, Elaine Herlihy; and Westpac’s former head of digital innovation, Gary Collins.
Tomorrow is the final day to save $100 on tickets by purchasing an earlybird pass to the Summit, which takes place at Amora Hotel Jamison, Sydney, on September 22.
In another session, the marketing director of NAB’s online-only brand UBank, Jo Kelly, joins the Summit to talk about the recent repositioning of the brand – the biggest and riskiest rebrand it has undertaken since its launch in 2008.
Perpetual Group’s GM marketing and communications Kylie Smith, also joins the speaker line up to look at reputation, brand, digital and employee engagement as a system with clients and prospects at its centre. With more than 20 years in financial services marketing and corporate affairs, Smith will draw on relevant case studies in the area of professional reputation management.
Meanwhile, Simon Corah, CEO of Growth Mantra, which has consulted to major financial services brands including Bupa, ING, NAB Private Wealth, JBWere and NIB, will outline to marketers how to unlock the powerful combination of the ‘Left Brain’ and ‘Right Brain’ to bring data and creativity together to massively improve the return from marketing investments.
Prior to launching Growth Mantra, Corah was the CEO of M&C Saatchi, which during his tenure grew to become a top three Australian agency with income of over $50m and a blue-chip client list.
The Mumbrella Finance Marketing Summit joins Mumbrella’s series of summits covering travel marketing, sports marketing and retail marketing.
Click here for further details about the Mumbrella Finance Marketing Summit.
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