Marketing design platform Celtra restructures Sydney office ahead of launching new consulting service

Creative management platform Celtra is reorganising its Australian operations around a new consulting service to be called Puzzle as the parent company refocuses its global operations.

The restructure has seen one person leave the Sydney office while another has left to go travelling, with the company having no intention of replacing them, Mumbrella understands.


Celtra, a Boston-based business whose service helps marketers create and distribute online advertising, currently employs four people in its Sydney office and three in Singapore.

The company’s new business, Puzzle Creative Technology Solutions, will offer the company’s core product along with consultancy, implementation and management services.

Richard Knott, Celtra’s APAC regional director, and Peter Bray, the company’s Australian business development manager, will lead Puzzle locally.

Knott told Mumbrella this morning: “Digital advertising is now at a stage where creative can be just as smart a performance lever as media – equally data driven, relevant and engaging.”

“After listening to our customers and understanding their challenges, we see that realising this opportunity can be difficult. So the launch of this full-service consultancy gives brands and publishers an offering that is purpose built for the needs of the ANZ market.”

Bray added: “Marketers are looking for more effective ways to leverage their data to deliver more personal and relevant ad experiences, to progress their CX agenda.

“Our goal is to help marketers to deliver on that, whilst providing efficiency and transparency across their creative production and distribution process. Our publisher partners can look forward to now having access to an enhanced service offering to help them deliver non-disruptive and relevant ad experiences that add value to their UX.”


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