Marketing magazine closes print operation
The print edition of Marketing magazine is no more, with the publication conceding it is no longer financially sustainable.
Editor Ben Ice said he was announcing the news with a “heavy heart” and the decision hadn’t been easy.
The next edition of Marketing will be digital only
“Unfortunately, due to a number of factors, the decision has been made to discontinue our print magazine,” Ice wrote to subscribers. “Changes in the market over the years have made it increasingly difficult and costly to continue producing the magazine. With both our audience and our commercial partners shifting online, it has meant the print product is no longer financially sustainable for us.”
Ice also apologised for ending up here.
“To our loyal subscribers and readers, I apologise. We wanted to bring you physical issues long into the future, but unfortunately it was no longer a realistic option. Looking after you is a top priority, and continuing to deliver top-quality insight and content is the next step. We’re making the shift to digital editions, the first of which will be the upcoming October issue, delivered on Partica.”
The funds previously used on the hard copies of the magazine, will now be redirected to the online platform, podcasts and other ventures, Ice said.
Marketing magazine has been around for over 25 years and is published by Niche Media. The publication says its mission is simple – to “help marketers excel”.
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There was a magazine ?
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Print media in Australia needed to spend a lot more time ensuring
that their postal subscription base was taken care of and that the reliance on newsagency sales and Gordon and Gotch were kept to a minimum. Print is still strong in the US for that reason. Too late now.
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Hopefully B&T is next.
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