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Marketing students challenged to tackle IAA’s Big Idea contest

The Australian chapter of the International Advertising Association has launched the call for entries for its annual national student marketing competition Big Idea.

The contest is the only one of its type in the country,  targeting student teams from Australian universities and tertiary institutions with courses in advertising, marketing, media and communications.

IAA Big Idea

The winning teams will receive free tickets to next June’s Mumbrella360 conference in Sydney. Mumbrella360 takes place over three days and is Australia’s biggest media and marketing conference.

“The IAA Big Idea challenge, now in its 14th year, aims to provide a hands-on-life, truly stimulating, career-ready learning experience for students, with a real client training project that will help equip them for their future careers and internships in the communications industry,” IAA president Heather Leembruggen said.

The contest is being supported by creative agency The Works with Mumbrella as media supporter.

The Works’ creative partner Paul Swann will chair the judging panel of senior practitioners from key sectors of the industry.

Teams of marketing students will respond to a brief to devise a fundraising campaign for a charitable cause. This year’s client is United Way Australia which works within 35 communities across Australia to improve education and employment for families and communities experiencing disadvantage.

“United Way is a great cause to support and we hope this opportunity encourages the students to step out of their comfort zone and I urge them to think big when it comes to submitting their campaign ideas,” said Swann.

The deadline for submissions is September 26, with four team finalists announced on October 21. The overall winning team will be announced on October 31.

Further information is available on the IAA website or by downloading the Big Idea PDF call for entry.

Last years winners were from Charles Sturt University.

Big idea 2015 winners Charles Sturt University

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