Marketing trade sites see steady growth in latest AMAA figures

Industry websites saw large jumps in the latest Audited Media Association of Australia figures, with Mumbrella maintaining its lead in the media and marketing sector.

Over January, the AMAA reported Mumbrella had 710,000 page impressions and 11,187 average daily unique browsers, up 13.7% on the previous month.

Campaign Brief had a jump of 21.2% to 3,049 browsers while seeing 276,000 impressions while B&T also a saw a rise in its figures, recording an 11.7% in daily browsers to 4,387 while recording 282,449 impressions.

B&T’s sister publication Travel Weekly recorded a jump of 54.25% to 2,102 unique browsers with 164,649 impressions.

Outside of the AMAA’s marketing and media trade titles, Hot Tomato Broadcasting Company’s again topped the ratings at 40,396, up 65.71% on the previous month. The website’s page impressions were 1.708m.

Fastest growing site for the month was the National Insurance Broker’s Insurance and Risk website which recorded a 74.53% jump in unique browsers to 397 and 21,637 impressions.

The banking royal commission seemed to drive Conexus Financial’s Professional Planner site traffic which was the third fastest growing site for the month with a 58.37% jump to 1,469 uniques and 72,480 impressions.


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