Marketing Zoo launches sister agency Digital Stampede with KFC movie promotion

DIGITAL STAMPEDE: Standing Brad Hellegas (left) and David Lo; Sitting, from left: Jon Slade, Amy Copcutt and Renée Bilston

Promotional marketing agency The Marketing Zoo is the latest company to seek a point of difference in the crowded but booming digital space, launching sister agency Digital Stampede.

The agency, featuring three former nineMSN staffers, will focus on digital promotions, branded content and mobile.

It has already won digital briefs from clients George Weston Foods, KFC and 20th Century Fox Home Entertainment.

The launch team for Digital Stampede, which will act as The Marketing Zoo’s digital arm but will also act as an independent agency in its own right, consists of:  

  • Jon Slade, former head of mobile marketing and advertising at 5th Finger and nineMSN
  • Renée Bilston, former head of nineMSN’s creative agency, ninepixels
  • Amy Copcutt, former senior client services manager, nineMSN

The first piece of work for KFC is already live, a KFC Movie Mania game where competitors race against the clock to name as many films as possible from the image to win cinema tickets.

Marketing Zoo MD David Lo said: “The Digital Stampede team is providing valuable knowledge and insights from a digital perspective that are going into the front end development of our concepts and programs.”

And Brad Hellegas, CEO of The Marketing Zoo added: “We are already reaping the benefits. The partnership is increasing The Marketing Zoo’s digital IQ exponentially given the close working relationship our teams have already developed.”

Bilston said: “Our research shows that there is a gap in the market for an agency that is strong in branded content, digital promotions and audience insights.”


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