F.Y.I.

Marketing Zoo picks up new business

Promotional marketing agency Marketing Zoo has made several new client wins including Quantas Staff Credit Union. Following this it has appointed several new senior staff.

The announcement:

Proving their new combined offering is a winning formula, The Marketing Zoo and new sister agency Digital Stampede announce campaign wins for Qantas Staff Credit Union, Mortein (Reckitt Benkiser), Mason Stevens (Investment Management) and Berocca (Bayer). As well as these combined wins, The Marketing Zoo has picked up new business with Bulmers Cider (Carlton and United Breweries), Chux (Clorox), Rosemount Wines and Matilda Bay Brewing Company.

“Our vision to increase our digital capability is really starting to pay dividends and the market‟s receptiveness to our new offering has exceeded our expectations,” said David Lo, Managing Director of The Marketing Zoo and Director of Digital Stampede. “I believe this model of increased collaboration between agencies across varying disciplines is the way forward as it enables the delivery of truly integrated, powerful solutions.”

To assist with the increased workload, The Marketing Zoo and Digital Stampede have bolstered up their teams with a raft of appointments. The Marketing Zoo‟s new members include; Belinda Sant (Account Manager), Karlien Van Rhijn (Account Executive), Will Freeland (Designer) and Pieta Bensley (Designer). New faces at Digital Stampede include; Fran Hulanicki (Senior Designer) and Richard Frey (Senior Developer).

“It‟s been a very strong first quarter and we are delighted to have such a fresh, dynamic team on board with more positions yet to fill,” said Brad Hellegas, CEO of The Marketing Zoo and Director of Digital Stampede.

Recent promotions have also been made at The Marketing Zoo which has seen Renee Wilson step up to Senior Group Account Director with both Matt Fulton and Tamara Yandell promoted to Group Account Director and Lisa Woods moving to an Account Director role.

“Our spate of new business wins reflects a real awakening to the fact that strategic, consumer focused brand activations can not only deliver sales results, but that they can build brand equity at the same time,” said David.

“I think it‟s pretty accurate to say that the current marketing climate is cautiously optimistic, however, as conditions continue to improve we‟ll see an increase in clients‟ appetites for risk and the desire to launch bigger, bolder campaigns, and that‟s exciting,” continued David.

Source: Marketing Zoo press release

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