Marketing software firm Marketo and Wunderman have announced a new strategic partnership today.
Marketo, Inc, the leading provider of marketing software and solutions and Wunderman, the leading global digital agency, today announced a strategic partnership designed to put data and measurement behind every customer interaction, a solution jointly called ‘insight driven engagement’.
The alliance combines Marketo’s engagement marketing platform and measurement capabilities with Wunderman’s strengths in creative execution, strategy, data, and analytics.
“Brands are demanding a deeper understanding of their marketing and more complex metrics than ever before,” said Greg Taylor, Managing Director Australia of Marketo. “This partnership foretells the natural future of the advertising and marketing relationship, one in which CMOs are able to clearly demonstrate results and impact.”
Hurol Inan, CEO of Wunderman-Bienalto Australia, says he is excited to see the benefits of the global partnership, including making it easier to automate customer communication across channels for clients.
“The success of our partnership with Marketo will lie in being able to humanise marketing automation – consumers don’t want to feel that a machine is talking to them. Wunderman-Bienalto helps brands deliver real content that speaks to consumers as individuals: the right combination of message, content, time and channel. Working with Marketo will deliver this to clients through greater expertise and collaboration on their platform.”
Josephine Lanzarone, Microsoft Australia CMO Lead, also welcomes the news of the partnership.
“As one of Wunderman-Bienalto’s major clients, I am excited by this innovative collaboration. Wunderman-Bienalto work as an extended part of our team on many aspects of marketing, including marketing automation and I am eager to see the great work they do together. I am sure there’s plenty to look forward to” she says.
Marketo’s marketing automation and marketing management applications combined with Wunderman’s comprehensive approach to data-driven insights and engagement, will give brands the opportunity to engage customers in a cohesive way across all digital channels and measure how their marketing spend drives revenue.
Source: Marketo media release