Marketo demonstrates why marketing automation fails more often than not
After he didn’t reply to an email encouraging him to “STOP MARKETING. START ENGAGING”, Malcolm Auld fell down an email marketing automation rabbit hole at the hands of none other than marketing automation company Marketo. Oh, the irony.
You have to admire the marketing automation industry. It’s the gift that keeps on giving.
Twice recently, the good people at Marketo have demonstrated why most marketing automation fails – unless it has one essential element. And that element has no binary code or computer chips.
Can you guess what it is dear reader?
That’s right folks. The most powerful element ensuring the difference between success and failure in marketing automation, is Homo Sapiens – not a computer.
Many marketing automation platforms can work well, including Marketo, but only if there are humans who ‘get it’ setting them up and using them properly. And these humans are very hard to find!
Binchy!!!! Bloody good rep though!