Marriage equality mastermind to reveal campaign tips at next month’s Mumbrella360

The mastermind of the successful “yes” campaign in Ireland’s referendum on same-sex marriage is to share the inside story of the fight at Mumbrella360.

Tiernan Brady, political director at Yes Equality, who is now executive director of the Australians for Equality campaign, will explain the PR, lobbying, advertising and word-of-mouth strategies that led to victory in Ireland.

Mumbrella360 takes place from June 7 to 9.  The lunchtime session on June 8 will see the marriage equality campaign reach out to Mumbrella360 delegates to suggest tangible ways in which those working within the media and marketing industry can help win the fight. For those who want to use their industry knowledge and professional connections to help win the campaign, the session will offer all the information needed to get involved.

Further details of the Mumbrella360 program and tickets are available via this link.

Tim Burrowes

Tim Burrowes is the founder and content director of Mumbrella. He's written about media and marketing in Australia, the Middle East and the UK.

topics marriage equalityMumbrella360Tiernan Brady

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