Marriage Equality campaign fast-tracks new ad to air ahead of MPs’ return to Parliament

The Royals have been credited with fast-tracking production to get a new campaign to air for Marriage Equality Australia which has been timed to coincide with the return of Parliament this week.

The campaign is relying on fundraising to help pay for its media schedule.

The campaign is relying on fundraising to help pay for its media schedule.

Working with Marriage Equality the agency turned the campaign around in just four weeks. It is being reported that there is growing pressure within certain sections of the Liberal Party to loosen its stance on insisting on a plebiscite rather than allowing MPs a free vote on the issue.

The work is the second stage for the group, which last year used marketing to support the LGBTQI community in the wake of the scrapping of the plebiscite.

Highlighting their contribution to all Australians, the campaign features life savers, doctors, firefighters and soldiers all explaining how they do their jobs to support their fellow Australians, often putting their lives on the line.

It then goes on to ask why Australian politicians won’t do theirs and support marriage equality.

Tiernan Brady, executive director of Equality, told Mumbrella the message was aimed at all Australians.

“We don’t need to talk to ourselves any more,” Brady said.

“This campaign is about real Australians and we planned it to coincide with parliament returning to show politicians that this issue is not going away. And so this is a message on behalf of Australia to Australia.”

Brady said that the work by the Royals had been crucial to setting up the campaign to get the right message across.

“We gave them the brief just before Christmas and they came up with something fantastic,” he said.

He noted the work would have a heavy media schedule during the four weeks of the parliamentary term.

Australian Marriage Equality national spokesperson Shirleene Robinson said drive for marriage equality now had majority support from Australians and politicians needed to hear the message.

“Two-thirds of Australians as well as a majority of politicians want every Australian to be able to marry the person they love. Marriage equality will not change anything for the vast majority of Australians, but will make a profound difference to the status and dignity of many,” Robinson said.

The previous campaign by Equality centered in Unity. 



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