Married At First Sight secures highest Wednesday night audience to date
Last night’s Married At First Sight was the highest-rating episode on a Wednesday so far for the series, with 1.407m metro viewers tuning in, according to OzTAM’s preliminary overnight ratings.
The show was well ahead of competitors My Kitchen Rules on Seven, which had 662,000 viewers, and Bondi Rescue on Ten (370,000).
Last night’s #MAFS dinner party drew a national average audience of 1.903m viewers (5 City 1.407m Reg: 496,000), making it the most watched show on Australian television. The show also topped all key demographics of 25-54s, 16-39s and Grocery Shopper + Child. pic.twitter.com/3bTon4GvDv
— Nine Comms (@9Comms) March 13, 2019
Married At First Sight also topped the key advertising demographics of 16 to 39s, 18 to 49s and 25 to 54s.
Nine had a strong lead-in to MAFS, with Nine News securing 930,000 metro viewers, which slipped to 911,000 in the second half hour. A Current Affair had 808,000.
Seven had 950,000 for its news, and 875,000 for the second half hour – which in some states broadcasts as Today Tonight.
Its 7pm offering of Home and Away had 628,000.
Ten’s most-watched program for the evening was the second half hour of The Project at 7pm, which had 397,000 metro viewers.
Over on the ABC, Rosehaven had 454,000, while Hard Quiz had 627,000. ABC News was the national broadcaster’s most-watched program, with 685,000.
Due to the strong performance of MAFS and the later offering of New Amsterdam (460,000), Nine won the primary channel battle with 27.4%, well ahead of Seven’s 19.1%. ABC had 11.6%, again ahead of Ten’s 7.7%. SBS had 5.3%.
10 Bold and 9Go tied as the most-watched multi-channels – with 3.7% of the audience each – however this did not change the networks’ rankings.
Nine still won the night with 36.0%, ahead of Seven’s 26.9%, ABC’s 15.8%, Ten’s 13.6% and SBS’ 7.7%.
