Married at First Sight’s controversial dinner party beats Mundine’s I’m A Celebrity exit
The first dinner party of Nine’s new season of Married at First Sight attracted the largest peak time TV audience across Australia last night, with 938,000 metro viewers.
Heavily promoted by Nine, the first dinner party – which saw one bride attempt to flirt with another woman’s groom – topped all key 16-39s, 18-49s and 25-54s advertising demographics.
The first Married at First dinner party was the most watched reality show on TV last night with an national average audience of 1.295 million (5 City: 938,000 / Regional: 357,000). #MAFS pic.twitter.com/1sTMAaruuJ
— Nine Comms (@9Comms) February 8, 2018
Meanwhile, Ten’s I’m A Celebrity, Get Me Out of Here! which saw Anthony Mundine quit the jungle, attracted 713,000. Its biggest audience came from the 25-54s, with 394,000 tuning in.
Running against Ten and Nine’s reality shows was Seven’s Home and Away, with 558,000 metro viewers, according to OzTAM’s overnight preliminary ratings.
The return of Ten’s late evening program Gogglebox attracted a bigger audience than I’m A Celebrity, with a metro audience of 702,000 tuning in. It was slightly down on the previous season’s premiere in October, which had 824,000 metro viewers.
It was Seven which attracted a larger audience in news and current affairs, with 891,000 viewers ahead of Nine News’ 836,000. ABC News attracted 643,000 metro viewers and The Project 7pm’s managed 560,000.
Yesterday also saw Seven’s Sunrise just beat Nine’s Today, with audiences of 267,000 and 260,000 respectively.
Overall, Nine won main channel share with more than a fifth of Australia’s television audience tuning in (21.2%). Ten was just behind on 18.2%, beating Seven’s 17%. ABC had a share of 9.9% and SBS’ share was 4%.
ABC2’s Go Jetters was the most watched program in the multichannels with 153,000. 9Life’s chat show Talking Married attracted 149,000 metro viewers this week.
Why keep giving these so-called “reality” shows publicity?
Let’s be honest, apart from the growing public baklash against them with their morally bereft schemes, more than 23 million Australians ignore them.
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