Marriott hands media account to Spark Foundry
International hotel group Marriott has moved its media account from GroupM’s Wavemaker to Publicis Groupe’s Spark Foundry.
Some of Marriott’s 30 brands
Marriott kicked off the global review last year in an effort to rethink the scale and scope of its global paid media needs after it acquired Starwood Hotels and Resorts.
A dedicated Publicis Groupe team, known as Marriott One Media, will work with Marriott’s internal media teams globally.
