Mars Australia appoints Edelman as public relations agency of record
Mars Australia has appointed Edelman as its public relations agency of record.
Edelman will be providing a mix of services, including corporate reputation, crisis management, content marketing, creative development and production, internal communications, research and analytics.
Mars Australia has appointed Edelman as PR agency of record
The announcement from the business said that the advantage of the two family-owned businesses coming together was being able to invest in the long-term future of Mars.
“This new alliance combines the full range of Edelman Australia’s integrated communication services, and is the perfect synergy with both partners independent family owned companies, who are able to use their freedom to invest in the long-term future of their people, businesses and the communities in which they operate,” it said.
In February, Edelman was also appointed as public relations agency of record for Scoot.
At the end of last year, the business hired Susan Redden Makatoa as group managing director.
