Mars Wrigley’s 5 Gum launches Team Clutch in latest Twitch partnership

June 9, 2021 10:18

Mars Wrigley 5 Gum has partnered with video live streaming service, Twitch — the global community where millions of people come together live every day to chat, interact and co-create their own entertainment — to launch Team Clutch.

Team Clutch is a group of Twitch streamers who will assemble in three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘Life happens in 5’.

Ben Hill

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics