Martech to drive passion on road to Brisbane Olympics

August 24, 2023 11:08

The Australian Olympic Committee’s (AOC) chief of marketing and digital, Will Jago, says having a foundational layer of martech and tapping into fans’ passions will be the key to deepening engagement with the Olympics, ahead of Brisbane 2032.

In a panel session at today’s Mumbrella Sports Marketing Summit, he was joined on stage by the AOC’s head of Olympian services, Daniel Kowalski, and M&C Saatchi Sport & Entertainment’s strategy director Luke Haynes.

This morning’s panel

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.