Martech veteran Stuart Edwards joins consulting firm, Divide by Zero

Former Edelman Digital APAC chief operating officer, Stuart Edwards has joined marketing technology consultancy Divide by Zero.

The consultancy, founded by Dana Teahan in 2013, aims to help Australian organisations maximise their marketing systems and infrastructure through technology and strategy.

Divide by Zero’s principals, Stuart Edwards and Dana Teahan

Edwards joined Edelman Digital in 2015 having been held APAC management roles at Mullen Lowe Profero for 11 years. He left Edelman in July 2017.

Teahan has previously been CIO and GM of Technology for consumer brands including Virgin, NRMA and Woolworths.

The company’s client list includes Bupa, Dan Murphy’s, Ikea, Myer, Nova Entertainment, Spotlight, Telstra and Woolworths.

“Our clients trust us to give them the most effective solutions, we pride ourselves on remaining neutral and informed in an industry swamped with small software solutions but dominated by players such as Adobe, Salesforce, Accenture and Deloitte,” said Edwards.

“It is great to have joined Divide by Zero at this point,” he said.

“B2C automated marketing and AI is exploding. This context affords Dana and I the opportunity to redefine the consultancy business model based on our own personal values, putting people, our community and the integrity of our recommendations above the pursuit of profitability.”


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