Seven’s Big Bash League debut draws in 649,000 viewers

Last night Seven debuted its first episode of the Big Bash League as the Adelaide Strikers beat Brisbane Heat by five wickets.

For the first match since winning the broadcast rights to the Big Bash League in April, 649,000 metro viewers tuned in to Seven to watch the innings break, while 614,000 watched the second session.

Earlier, 594,000 metro viewers tuned in to watch the first session of the Big Bash League on Seven, according to OzTAM’s overnight preliminary metro ratings.

This year, Foxtel also carried the Big Bash League with 183,000 watching the match on the subscription TV service.

Comparatively, Ten’s Big Bash premiere in 2017 saw 783,000 metro viewers tune in to watch the Sydney Thunders defeat the Sydney Sixers. The match drew a smaller number than 2016’s debut which managed 834,000 viewers.

In 2015, the Sydney Sixers and Sydney Thunder saw 797,000 viewers from 7.30pm, growing to 813,000 metro viewers from 9.30pm.

For 2014’s opening match, the Adelaide Strikers and the Melbourne Stars pulled in 681,000 metro viewers.

Last night’s episode of the Big Bash League topped the key advertising demographics 16-39, 18-49 and 25-54.

The cricket helped Seven to a ratings with as the channel managed a 21.7% audience share ahead of Nine’s 17.9%, ABC’s 13.4%, Ten’s 8.8% and SBS’ 4.7% share.

In the news battle for the evening, Seven News was the most watched program scoring 930,000 metro viewers ahead of Nine News’ 821,000.


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