Marvel’s Agents of SHIELD audience drop costs Seven the night

Channel Seven lost over 400,000 viewers from Marvel’s Agents of SHIELD last night as ratings dropped to 887,000 viewers in its second outing, preliminary overnight ratings from OzTam show.

Marvel’s Agents of SHIELD had averaged more than 1.3m in its first outing last week, topping the ratings for the night, but last night fell to sixth in all programs and second in people 25-54.

Meanwhile Gruen Planet had 884,000 on ABC1 at the same time, and Channel Nine launched new US drama Hostages – starring Australian actress Toni Collette. Channel Nine scored 693,000 viewers for the pilot episode at 8.30pm and 649,000 for the next episode at 9.30pm.

Nine News and Seven News were the only two programs to reach over 1m viewers, with Nine just ahead of Seven at 1.106m while Seven News had 1.094m.

Channel Ten’s The Bachelor was just behind with 649,000 viewers making it 14th in all people, ands seventh in people 25-54, while the two episodes of Hostages were ninth and tenth in the target demographic.

Wonderland, on Channel Ten, was fourth in the 8.30pm timeslot, with 563,000 viewers ranking it 17th for the night, although it was 11th in people 25-54.

Channel Nine’s Big Brother was the top program in people 25-54 and ninth for the night with 826,000 total viewers. The reality show was second in its timeslot after ABC News, although it had more viewers than ABC1’s 7.30, also on at the same time. Magician Consentino’s show on Channel Seven had a total audience of 770,000, coming in second in its timeslot and tenth for the night. The Bachelor was fourth in the 7.30pm timeslot.

Between the evening game shows Hot Seat, on Channel Nine, was ahead of Seven’s Million Dollar Minute with 577,000 viewers while Million Dollar Minute had 508,000 at 5.30pm.

Seven’s Sunrise had a lead over Channel Nine’s Today in the breakfast battle by 340,000 viewers to 306,000.

Channel Nine narrowly won the night with a 20.6 per cent share of the audience while Seven had 19.6 per cent. Ten’s audience share was 12.6 per cent, and there was a 13.9 per cent share for ABC1.

Wednesday’s top 15 shows:

  1. Nine News Nine 1.106m
  2. Seven News Seven 1.094m
  3. A Current Affair Nine 952,000
  4. Home and Away Seven 909,000
  5. Today Tonight Seven 895,000
  6. Marvel’s Agents of S.H.I.E.L.D Seven 887,000
  7. Gruen Planet ABC1 884,000
  8. ABC News ABC1 856,000
  9. Big Brother Nine 826,000
  10. Cosentino: The Magic, The Mystery, The Madness Seven 770,000
  11. 7.30 ABC1 762,000
  12. Hostages pilot episide Nine 693,000
  13. Hostages -Ep1 Nine 688,000
  14. The Bachelor Australia Ten 649,000
  15. Julia Zemiro’s Home Delivery ABC1 621,000

Wednesday’s share:

  • Nine 20.6%
  • Seven 19.6%
  • ABC1 13.9%
  • Ten 12.6%
  • GO! 5.5%
  • 7mate 5.2%
  • SBS ONE 3.7%
  • Gem 3.7%
  • 7TWO 3.4%
  • ABC2 3.3%
  • ELEVEN 3.2%
  • ONE 2.7%
  • ABC News 24 1.1%
  • ABC3 0.8%
  • SBS 2 0.7%
  • NITV 0.1%

Data OzTAM Pty Limited 2013. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.


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