Mashable goes live in Australia as overseas titles continue to expand
Technology and social news website Mashable has gone live in Australia, the publisher’s first country edition outside of the US.
Mashable Australia will be edited by former News.com.au multimedia editor Jenni Ryall who joined the company in June.
The launch will also see the introduction of the Hero Unit, which elevates breaking stories to the top of the site.
Mashable executive editor and chief content officer Jim Roberts: “I’m very pleased with the content and important work that Jenni has been doing over the past few months, from reporting on the Hong Kong protests to Australian culture.
Premium video inventory on the homepage…15sec preroll in between 15 sec youtube content. Come on Mashable!