Mastercard still #1 audio brand as industry investment in sonic strategy grows

Amp’s third annual index of the Best Audio Brands (BAB) sees Mastercard retain the #1 spot, with the index again showing the importance of investing in sonic strategy across brand touchpoints.

Companies investing in audio branding and bespoke music assets such as sonic logos gained ground this year, creating what Amp calls an ‘audio advantage’ gap that helps them cut through the noise.

Mastercard was named in the #1 spot due to its use of a unique holistic and DNA-based sonic identity, which consistently expanded the use of sound across global platforms.